Write a press release. It should be no more than one page long, and should contain only essential information. The first paragraph should answer the reader’s basic questions, and the body copy should leave room for intrigue. Never exceed two pages. The shorter the better, as journalists sift through dozens of press releases in a day and spend just a few seconds reading each one.
Make it…
With the advent of technology, it has never been easier to reach out to potential customers. A great way for startups to generate more customers is by publishing press releases on reputable sites that are likely to be read by consumers interested in your niche. In the past, press releases were reserved for large companies only. Today, anyone can have his or her own press release and it’s…