In a crowded personal care industry often dominated by products made for either infants or adults, two women entrepreneurs—Sonam Daruka and Shweta Sinha—are changing the script with TIVA, India’s first skincare label designed especially for girls aged 8 to 12.
Launched by Sonam Daruka, a serial entrepreneur and mom to a 7-year-old, alongside Shweta Sinha, an analytics expert and mother of an 8-year-old, TIVA represents more than just a new business. It’s a brand built on purpose, born from personal insight and a strong understanding of a key but underrepresented group—tween girls.
“We grew up using the same soap as the rest of the family. But today’s girls are growing up faster—they’re curious, expressive, and eager to explore self-care. Still, there’s hardly anything in the market that speaks to them directly,” Sonam explains.
The Genesis of TIVA
The idea for TIVA was sparked by their mutual experiences as mothers and professionals. As they journeyed through parenting, Sonam and Shweta repeatedly noticed a gap: the absence of safe, suitable personal care products made for young girls in that transitional stage from childhood to teenage years. Existing offerings were either too baby-focused or too adult-oriented, leaving the tween audience largely ignored in India’s massive Rs8000+ crore personal care market.
TIVA as a Brand with a Mission
Created with a vision to support young girls through self-care, TIVA is gentle, playful, and empowering by design. The brand delivers dermatologist-tested, toxin-free formulations tailored for tween skin, blending natural ingredients with cheerful packaging and uplifting messages.
For young girls, TIVA brings a sense of independence and self-identity through routines that feel uniquely theirs. For mothers, it brings reliability and assurance—products they feel comfortable introducing to their daughters.
More Than Just a Product Line: Building a Community
What sets TIVA apart is not just product innovation but the sense of community it fosters. With efforts like TIVA TV, the brand offers a digital space where girls can express themselves and embrace creativity. This thoughtful model is striking a chord with today’s conscious Indian parents who care about both what their kids use and the reasons behind it.
“TIVA is a tribute to every young girl’s path—her confidence, her sense of wonder, and her aspirations,” says Shweta.
Market Opportunity & Brand Differentiation
As India’s Gen Alpha population continues to expand, so does the need for products that suit their modern lifestyles. TIVA is smartly positioned at the intersection of wellness, individuality, and positive impact. Its early entry into the tween personal care category gives it a strong edge in a market ready for fresh ideas.
Availability & Outreach
TIVA products can be found on Amazon India, the brand’s official website, and through its rapidly growing Instagram community. The company is also building connections with its audience through storytelling and influencer partnerships.
Ways to reach TIVA
care@thetiva.com
Disclaimer: While we strive to ensure the accuracy and reliability of the information provided on this website, we do not guarantee its completeness, accuracy, or reliability. The views and opinions expressed in the articles are those of the authors and do not necessarily reflect the official policy or position of www.newsproject.in. Readers are encouraged to verify the information independently before acting on it.